Amazon account health and reinstatement help in Dubai.

Amazon scores account health from 0 to 1,000, and new accounts start at 200. A score of 100 to 199 is At Risk, which means the account is at risk of deactivation.

The score follows how well you comply with Amazon's selling policies, generally over the last 180 days. Negative feedback, A-to-z Guarantee claims, late shipments, pre-fulfilment cancellations and policy violations on your listings all pull it down.

Sources: JumpFly, Amazon Account Health Ratings; SellerSprite, Account Health Rating 2026.

Read the notification in full, collect your evidence, fix the root cause, and only then appeal with a Plan of Action.

1. Read every notification in full. Open Account Health in Seller Central and note the policy, the ASINs and the deadline.
2. Collect the evidence. Supplier invoices, licences, order and tracking records: whatever the notification asks for.
3. Find the root cause. Group the complaints and look for the pattern, not the single order.
4. Fix the cause before you appeal. An appeal without a fixed cause is usually rejected, and each rejection makes the next one harder.
5. Write a Plan of Action. Three parts: what caused the issue, what you have already changed, and what stops it happening again.
6. Submit and stay on one case. Submit from Account Health and keep replying on the same case. Duplicate cases slow things down.

The 7 metrics to watch every week are in our guide: Amazon account health UAE: the 7 metrics that matter.

Policy, performance and verification problems on Amazon.ae and Amazon.sa, from a single warning to a deactivated account.

• Authenticity and condition complaints: supply chain review and invoices that match what Amazon asks for
• Intellectual property complaints (trademark or copyright): what the complaint covers and how to respond
• Listing policy and restricted products, for example cosmetics sold in Dubai that need Montaji registration
• Performance metrics: Order Defect Rate, late shipments, cancellations and valid tracking
• Verification requests: identity, address and business documents
• Suppressed and blocked listings

Free review, root cause, an honest answer, the fix, the Plan of Action, then follow-up until Amazon closes the case.

1. Free account review. You give us access through Seller Central user permissions. We never ask for your password.
2. Root cause. We read the notifications and your data, and tell you what caused the drop.
3. Honest answer. If an appeal is unlikely to work, we say so on that call.
4. Fix and evidence. We fix the listings, process or documents behind the issue and prepare the evidence.
5. Plan of Action. We write it, you review it, and it goes in through Account Health.
6. Follow-up and prevention. We follow the case until Amazon closes it, then check account health daily if you keep us on account management.

An Amazon programme that lets eligible sellers keep selling while they fix an issue, instead of being deactivated straight away.

Amazon says Professional sellers who keep an Account Health Rating of 250 or higher for at least 6 months, with no more than 10 days below 250, and who have a valid emergency contact number, are enrolled automatically at no cost. If an issue could lead to deactivation, an Amazon specialist contacts you. As long as you respond within 72 hours and work with Amazon to fix it, the account is not deactivated. Serious violations such as fraud are excluded.

Check in Seller Central whether your account is enrolled.

Source: Amazon News, Protect your account from deactivation with Account Health Assurance.

Never share your password. Add the agency through Seller Central's own permissions, and check its SPN listing first.

• Never share your Seller Central password or two-step verification codes.
• Add the agency through Seller Central's user permissions or Amazon's service provider authorisation. In 2026 Amazon moved service provider access to a new authorisation process, so follow the steps Seller Central shows you.
• Check the agency in Amazon's Service Provider Network before you authorise it: how to check an SPN listing.

Sources: beBOLD, Seller Central service provider authorisation; EcomCrew, agency access reset.