We create and manage Instagram and TikTok content plus Meta paid campaigns — driving qualified traffic to your Amazon listings and boosting organic rank in the process.
GCC-focused content strategy, creative briefs, and posting calendar. We build content that resonates with UAE and KSA audiences and drives clicks to your Amazon listings.
Meta Paid Ads
Facebook and Instagram ad campaigns targeted at GCC buyers with Amazon Attribution links — so you see exactly which ads generate Amazon sales. Full attribution, no guesswork.
Amazon Attribution
Every campaign tagged with Amazon Attribution so external traffic is tracked back to sales. This data also informs your PPC strategy and listing optimisation priorities.
Why social media improves your Amazon organic ranking
When external traffic converts on your Amazon listing, it sends a strong demand signal to the A9 algorithm — improving your organic keyword ranking as a result.
Brands with consistent off-Amazon traffic sources benefit not just from the direct sales, but from the compounding improvement in unpaid search visibility.
Social media becomes a force multiplier for your entire Amazon presence.
SOCIAL MEDIA
99%UAE internet penetration (DataReportal, Jan 2025)
2Marketplaces we run
SPNAmazon-verified partner
Traffic that lifts organic rank
Every campaign tagged with Amazon Attribution, so you see which post produced which sale — and the ranking benefit that follows.
Why off-Amazon traffic improves your Amazon ranking
Social is a force multiplier, not a parallel channel
Most brands treat social media and Amazon as separate channels. They are not.
When traffic arrives from outside Amazon and converts, it signals genuine demand — and in less saturated marketplaces like Amazon.ae and Amazon.sa, that effect is more pronounced because there is simply less competing signal.
The mechanism is straightforward. External traffic converts. Conversions generate velocity. Velocity is a ranking input. Improved organic rank generates more organic sales, which further improves velocity.
Social becomes a force multiplier on your entire Amazon presence rather than a parallel activity.
The corollary matters too: driving social traffic to a listing that converts poorly wastes the effort twice. You pay for the audience, and the poor conversion tells the algorithm your listing is a weak answer for that query.
We check listing conversion before scaling external traffic.
Amazon Attribution — the part most agencies skip
Without Amazon Attribution links, external traffic is invisible.
You see social engagement on one side and Amazon sales on the other, with no way to connect them.
Every campaign we run is tagged, which gives you three things:
Actual attribution — which post, which ad, which platform produced which sale
Keyword intelligence — the products external audiences respond to often differ from what converts in Amazon search, which informs listing and PPC priorities
Honest ROI — social spend judged against Amazon revenue, not against likes
Attribution also unlocks the Brand Referral Bonus where eligible, which returns a percentage of referral fees on attributed external sales — effectively a rebate on traffic you were driving anyway.
What we actually run
Instagram+
The dominant platform for GCC consumer discovery. We build a content strategy around your category, produce a monthly calendar, and manage community engagement.
Content is designed for GCC audiences rather than adapted from a European campaign — timing, cultural context and language mix all differ.
TikTok+
Fast-growing across the Gulf, particularly among under-30 audiences in Saudi Arabia. Short-form video drives product discovery for categories where demonstration matters — beauty, home, fitness and electronics accessories in particular.
Meta paid campaigns+
Facebook and Instagram advertising targeted at GCC buyers, with Amazon Attribution on every link. We handle audience construction, creative testing and weekly optimisation against Amazon-attributed revenue rather than platform-side metrics.
Content production+
Creative briefs, asset specifications and posting cadence. Where you have in-house production we brief it; where you do not, we specify what is needed so it can be produced efficiently.
GCC audience behaviour differs in ways that matter
Saudi Arabia works Sunday to Thursday and the UAE works Monday to Friday, so a European-calibrated posting schedule is offset by a day in one market.
Evening engagement runs later than Western norms, and shifts dramatically during Ramadan when overnight activity rises substantially.
Arabic and English content perform differently by category and audience segment. Scheduling built on assumptions rather than your own data leaves reach on the table.
When social makes sense — and when it does not
When we’d tell you not to
If your listings convert badly, fix that first. If your product is a commodity competing purely on price.
If your margins cannot absorb both Amazon fees and paid social. We would rather say so than take the retainer.
We would rather tell you this upfront than take a retainer for work that will not return.
Social works well when your product benefits from demonstration, when you have visual differentiation, when your category has discovery-driven purchase behaviour, or when you are launching something Amazon search volume does not exist for yet.
Social works poorly when your listings convert badly — fix that first. When your product is a commodity competing purely on price.
When your margins cannot absorb both Amazon fees and paid social.
Or when you have no Amazon presence at all yet, in which case listings and PPC come first.
How we measure it
Amazon-attributed revenue — the only metric that decides whether this channel stays
Cost per attributed sale, compared against your Amazon PPC cost per sale
Organic rank movement on products receiving external traffic
Brand Referral Bonus earned where eligible
Engagement and audience growth — reported, but never as the headline
If attributed revenue does not justify the spend within a reasonable window, we will say so and recommend redirecting the budget to PPC or listing work.
Build Amazon Demand
Through Social.
Off-Amazon demand generation for GCC brands.
We create and manage Instagram and TikTok content plus Meta paid campaigns — driving qualified traffic to your Amazon listings and boosting organic rank in the process.
Instagram Content
GCC-focused content strategy, creative briefs, and posting calendar. We build content that resonates with UAE and KSA audiences and drives clicks to your Amazon listings.
Meta Paid Ads
Facebook and Instagram ad campaigns targeted at GCC buyers with Amazon Attribution links — so you see exactly which ads generate Amazon sales. Full attribution, no guesswork.
Amazon Attribution
Every campaign tagged with Amazon Attribution so external traffic is tracked back to sales. This data also informs your PPC strategy and listing optimisation priorities.
When external traffic converts on your Amazon listing, it sends a strong demand signal to the A9 algorithm — improving your organic keyword ranking as a result.
Brands with consistent off-Amazon traffic sources benefit not just from the direct sales, but from the compounding improvement in unpaid search visibility.
Social media becomes a force multiplier for your entire Amazon presence.
Traffic that lifts organic rank
Every campaign tagged with Amazon Attribution, so you see which post produced which sale — and the ranking benefit that follows.
Why off-Amazon traffic improves your Amazon ranking
Most brands treat social media and Amazon as separate channels. They are not.
When traffic arrives from outside Amazon and converts, it signals genuine demand — and in less saturated marketplaces like Amazon.ae and Amazon.sa, that effect is more pronounced because there is simply less competing signal.
The mechanism is straightforward. External traffic converts. Conversions generate velocity. Velocity is a ranking input. Improved organic rank generates more organic sales, which further improves velocity.
Social becomes a force multiplier on your entire Amazon presence rather than a parallel activity.
The corollary matters too: driving social traffic to a listing that converts poorly wastes the effort twice. You pay for the audience, and the poor conversion tells the algorithm your listing is a weak answer for that query.
We check listing conversion before scaling external traffic.
Amazon Attribution — the part most agencies skip
Without Amazon Attribution links, external traffic is invisible.
You see social engagement on one side and Amazon sales on the other, with no way to connect them.
Every campaign we run is tagged, which gives you three things:
Attribution also unlocks the Brand Referral Bonus where eligible, which returns a percentage of referral fees on attributed external sales — effectively a rebate on traffic you were driving anyway.
What we actually run
Instagram+
The dominant platform for GCC consumer discovery. We build a content strategy around your category, produce a monthly calendar, and manage community engagement.
Content is designed for GCC audiences rather than adapted from a European campaign — timing, cultural context and language mix all differ.
TikTok+
Fast-growing across the Gulf, particularly among under-30 audiences in Saudi Arabia. Short-form video drives product discovery for categories where demonstration matters — beauty, home, fitness and electronics accessories in particular.
Meta paid campaigns+
Facebook and Instagram advertising targeted at GCC buyers, with Amazon Attribution on every link. We handle audience construction, creative testing and weekly optimisation against Amazon-attributed revenue rather than platform-side metrics.
Content production+
Creative briefs, asset specifications and posting cadence. Where you have in-house production we brief it; where you do not, we specify what is needed so it can be produced efficiently.
GCC audience behaviour differs in ways that matter
Saudi Arabia works Sunday to Thursday and the UAE works Monday to Friday, so a European-calibrated posting schedule is offset by a day in one market.
Evening engagement runs later than Western norms, and shifts dramatically during Ramadan when overnight activity rises substantially.
Arabic and English content perform differently by category and audience segment. Scheduling built on assumptions rather than your own data leaves reach on the table.
When social makes sense — and when it does not
If your listings convert badly, fix that first. If your product is a commodity competing purely on price.
If your margins cannot absorb both Amazon fees and paid social. We would rather say so than take the retainer.
We would rather tell you this upfront than take a retainer for work that will not return.
Social works well when your product benefits from demonstration, when you have visual differentiation, when your category has discovery-driven purchase behaviour, or when you are launching something Amazon search volume does not exist for yet.
Social works poorly when your listings convert badly — fix that first. When your product is a commodity competing purely on price.
When your margins cannot absorb both Amazon fees and paid social.
Or when you have no Amazon presence at all yet, in which case listings and PPC come first.
How we measure it
If attributed revenue does not justify the spend within a reasonable window, we will say so and recommend redirecting the budget to PPC or listing work.
Build Brand Demand
Start Social Strategy →Beyond Amazon