We build and manage Amazon advertising campaigns engineered for profitable growth on Amazon.ae and Amazon.sa — Sponsored Products, Brands, and Display, optimised every week for your ACOS target. Built for brands and sellers already live on Amazon.ae or Amazon.sa, including resellers. If you are still at registration, start with the seller guide.
Amazon SPN-listed · Dubai, Al Garhoud
Poorly structured campaigns — broad match keywords with no negatives, single-campaign setups, and zero bid optimisation — drain budgets without proportional returns.
A professional PPC audit typically uncovers 20–40% in recoverable wasted spend within the first 30 days. That's what we look for when we review your account.
From our Amazon GCC Knowledge Hub
Industry benchmarks put 20–40% of spend in most accounts on searches that will never convert. We find it and cut it — without touching your impression share.
We pull your Search Term Report, sort by spend descending, and identify every term consuming budget without converting.
On Amazon.ae and Amazon.sa the categories of waste are consistent:
This runs weekly, not quarterly. Search behaviour shifts and new waste appears continuously.
In accounts carrying typical inefficiency, this single discipline typically recovers 15–25% of wasted spend in the first month — and costs you nothing in relevant reach.
The most common structure we inherit is one campaign, broad match, no negatives, a single bid across everything.
It is easy to set up and expensive to run, because you cannot bid differently for terms with different values.
We separate by intent:
Their job is to find terms, not to generate profit. For your top 20–30 revenue-driving keywords we build single keyword ad groups for complete bid control.
Amazon reports performance by placement — top of search, product pages, rest of search — and these convert at very different rates.
Most advertisers never look at the breakdown. We pull the placement report and adjust modifiers accordingly.
It is one of the fastest wins available because it requires no keyword work at all.
Keyword targeting is only half of Sponsored Products, and product targeting is systematically underused in GCC accounts.
A single bid across an ad group means overpaying for weak keywords and underpaying for strong ones.
We bid at keyword level on a simple frame:
There is no universally correct ACOS
Target ACOS should be derived from your margin, not borrowed from a benchmark.
We calculate your break-even ACOS — gross margin as a percentage of selling price — then set targets relative to it depending on objective.
A launching product justifies running above break-even to buy ranking. A mature product should run below it.
Any agency quoting a target ACOS before knowing your margins is guessing.
Four sponsored products, and three of them require Brand Registry. A seller without it can run Sponsored Products and nothing else.
Amazon states that “Sponsored Brands, Sponsored Display, and Stores are available to professional sellers enrolled in the Amazon Brand Registry”. Sponsored Products is open to every professional seller.
| Ad product | Who can run it | What it is for |
|---|---|---|
| Sponsored Products | Any professional seller | Keyword and ASIN targeting on individual products. The workhorse, and the only option without Brand Registry. |
| Sponsored Brands | Brand Registry required | Headline and video placements carrying the brand rather than one ASIN. Where category defence happens. |
| Sponsored Display | Brand Registry required | Retargeting and competitor-page placements, on and off Amazon. |
| Stores | Brand Registry required | Not an ad, but the destination Sponsored Brands sends traffic to. Weak Stores waste Sponsored Brands spend. |
This matters more than it sounds. A brand that has tested “Amazon advertising” without Brand Registry has tested one quarter of it, and usually the quarter where competition on price is hardest. How Brand Registry works in the GCC covers the application, which is the first thing we check on an account that reports disappointing ad results.
ACOS is ad spend divided by ad-attributed revenue. It measures advertising efficiency in isolation.
TACOS — total advertising cost of sale — is ad spend divided by total revenue including organic.
This is usually the more meaningful number, because it shows whether advertising is building a business or renting sales.
A falling TACOS alongside stable ACOS means organic rank is growing and advertising is doing its job.
A stable ACOS with rising TACOS means increasing dependence on paid traffic — a slow-moving problem worth catching early. We report both.
ACOS looks better on the report while the business underneath it gets worse.
What happens when you cut bids instead of wasteThe instinct when ACOS climbs is to lower bids. It works, and it also lowers impressions, sales and organic rank alongside it.
The knock-on effects are predictable. Lower bids mean worse placements, fewer impressions and clicks, fewer sales.
Fewer sales weakens the velocity signal that organic ranking depends on. Organic rank drops, which increases dependence on paid traffic.
ACOS looks better on the report while the business underneath it gets worse.
We remove waste instead of removing reach.
If ACOS improves but impressions and total revenue fall, that is not optimisation — that is shrinkage, and we check for it every time the number improves.
When ACOS rises we work through these in order, rather than reaching straight for bids:
A 20–40% ACOS reduction over 8–12 weeks is the industry benchmark for accounts carrying significant waste — while maintaining or growing impression share rather than sacrificing it.
Every account we take on runs through the same three phases. We tell you which phase you are in, and what you should judge us on while you are in it.
We are measured on sales and profit, not clicks or impressions. Month one is foundation, months two to three profitability, volume scales from month three.
What we control: campaign structure, keyword targeting, bid discipline, listing conversion, and how fast the account learns. What we do not control: your price against competitors, your stock position, and the ceiling of your category. If a product is priced wrong, no amount of ad spend fixes it — and we will tell you that in the audit rather than six months in.
Pricing depends on catalogue size, marketplace count and the state of the account, and is agreed after the free audit. Ad spend is separate and paid to Amazon.
Final pricing depends on catalogue size, how many marketplaces you sell in, and whether the account needs remedial work before campaigns can run. You get the figure in writing after the free audit, not after a discovery call.
Typically months two to three. Month one buys keyword and placement data. Profitability follows once bids are optimised and organic ranking carries volume.
Anyone promising profitability in week two is either inheriting an already-optimised account or about to spend your budget proving otherwise. The honest sequence is data, then efficiency, then scale.
Account structure is rebuilt, listings are prepared for conversion, Vine enrolment starts the review base, and campaigns launch in a controlled learning phase.
You will see spend before you see return. That is the design, not a problem. The deliverable in month one is a correctly structured account with clean data — without it, every optimisation after is guesswork.
No, but we do not guess either. Before you commit, we model expected monthly sales from category data, competitor pricing and your margins.
The difference matters. A guarantee is a promise about an outcome nobody controls. A forecast is a modelled range you can interrogate before you spend anything — and if our own study says the numbers do not work, we will tell you that instead of taking the retainer.
What we do commit to: you will know which phase your account is in, what we changed and why, and what the numbers did. If the account is not working, you will hear it from us first.
We run a category and competitor study before quoting. That produces a modelled monthly sales range, so you see numbers before committing.
The study looks at category demand, what competing listings charge, review depth you would need to compete, and your landed cost against the realistic selling price. It is the same work we would do in month one — done before you pay for month one.
You get a range, not a single figure. Anyone handing you one precise number for a product that is not live yet is presenting a sales target as a forecast.
A free PPC audit will show you exactly where your budget is going — and where it should not be.
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